How Large Is A Personal Development Book Market?
- Michael Davis
In 2021, the size of the worldwide personal development market was estimated at USD 41.81 billion, and it is expected to rise at a compound annual growth rate (CAGR) of 5.5% from 2022 to 2030.
How many people are interested in self-help?
You’d have a difficult time finding a millennial who isn’t interested in bettering themselves in some manner, shape, or form. One study found that 94 percent of millennials have stated that they have made commitments to their own personal development and that they are willing to spend roughly $300 per month on activities related to their own development.
- The Landmark Forum is a learning program that provides seminars in locations all over the world.
- Personally, I got my start in personal development more than 10 years ago when I went to one of these seminars.
- Since then, I’ve spent tens of thousands of dollars on my own growth.
- I eagerly enrolled in transformative courses and attended live events, and you shouldn’t even get me started on how much I read on a daily basis.
Self-improvement may appear to be a wonderful concept at first glance since it promises to assist you in “transcending your limitations” and “unlocking your potential” as a human being. When examined more closely, however, self-improvement reveals that it is not without its drawbacks.
- One author who is a member of the millennial generation asserts that the pursuit of self-improvement has a “addictive” quality that maintains our condition of consumption while simultaneously giving an excuse for inaction.
- “When you turn the last page, all of a sudden you get a nauseous feeling on the inside.
You may convince yourself that you are making progress toward your goals by reading a book on self-improvement. The issue is that after you complete a book, you have to accept responsibility for what you’ve done, but instead, you go on to the next book, and the pattern repeats itself “he explains.
- Daniel Gefen, author of “The Self Help Addict: Turn an Overdose of Information Into a Life of Transformation,” would like to introduce himself to you.
- He is an entrepreneur who has created and grown a number of companies, and he is the host of the highly regarded podcast Can I Pick Your Brain?, on which guests such as Russell Brunson, JP Sears, and Yanik Silver have appeared.
Gefen was recently recognized as one of the Top 25 Most Influential Influencers of 2017 by the website Influencive. On this week’s episode of the Unconventional Life Podcast, Gefen addresses the reasons why self-improvement may become addictive if it is utilized in an inappropriate manner.
Continue reading to make sure you’re not falling into any of these common mistakes when it comes to self-improvement. Your own personal growth ensures that you will continue to consume. Gefen says it is essential to avoid falling into the trap of passively consuming these self-help resources and forgetting to actively apply them to your life as they were intended.
While it may seem like a surefire way to fast-track your personal development to consume self-help resources, Gefen says it is essential not to fall into this trap. According to relationship expert Jamie Thompson, some millennials have developed an addiction to self-improvement activities because they find it difficult to concentrate on one thing.
- ” That may be a sobering gut check for you, but the reality is that with so much “pop self-help” accessible, the natural propensity of humans is to grab for fast fix after short fix in the hope that anything will do it for them.
- ” Even if “overconsumption” of self-help materials can absolutely contradict their intended aim, there is no need to toss out the baby with the bathwater.
Why not just make a commitment to putting what you learn into practice in the actual world if you are someone who is passionate about personal development resources? In the podcast hosted by Tony Robbins, he explains that “burst” activities, such as starting up a conversation with a complete stranger, may really be highly productive.
- It teaches you to value thought as much as, if not more than, action, which is a very useful skill to have.
- People who work in the field of self-help will frequently tell you that a reliable indicator of the development you are making may be found in the caliber of the ideas and emotions that you are now experiencing.
During times of stress, you may have heard that it is helpful to tell yourself to “think good thoughts” or repeat a mantra to yourself. This may appear to be sound counsel; nevertheless, it also has the potential to be restrictive. The app for mindfulness The lessons that we learn from Headspace show us that following this train of thought may soon cause us to “police” our own thoughts and become overly strict in our efforts to rid ourselves of unpleasant ideas.
Instead, Gefen reminds us that the goal is not to achieve “thought purity,” but rather that it may be more beneficial to separate ourselves from our ideas entirely. He thinks that our ideas and feelings dominate us, rather than the other way around. “Our thoughts and feelings rule us.” You have the ability to give your ideas less power by deciding to put them in the background of your awareness rather than making them the primary focus of your attention.
It prevents action from occurring. “When you get to this level of cognition, you tell yourself things like, “I’m going to lose this much weight, and I’m going to make this much money.” But then another notion pops into your head, and it says, “No, you’re not; you’re going to fail,” and now you have a fight on your hands “Gefen explains.
The tendency to get overly preoccupied with one’s internal monologue might make one less likely to take action. Because of this, psychologists promote a technique known as “opposite action,” which pulls you out of the domain of thinking and into the sphere of action by getting you to behave in a manner that is diametrically opposed to the ideas you are having.
If you’re feeling anxious about taking something to your boss, for instance, having this ability would allow you to rise to the occasion and have that difficult talk regardless of how you’re feeling. According to Alice Boyes, PhD, author of The Anxiety Toolkit, “the primary objective is to minimize your desire to avoid.” [Citation needed] It is not necessary to engage with your ideas in order to debate them; rather, you should focus on anchoring yourself in action in order to resolve the issue once and for all.
Who buys the most self-help books?
Reading, writing, and gender – Self-help books make up a sizeable portion of the best-sellers in bookshops, and sales of these books have been on the rise recently. For instance, in the self-help section of the Washington, DC Public Library, 11 of the top 50 titles with the highest circulation are classified as “self assistance.” Quartz used data from Goodreads, a website where people can search for and purchase books, exchange reviews, and connect with others who have similar reading preferences, in order to conduct its analysis of the category.
- Goodreads, which is owned by Amazon, has a user base of 65 million people and claims to be the most popular website for book suggestions and reader discussion.
- At the end of October 2017, it was ranked as the 346th most popular website in the world by Alexa, a website that compiles data on the amount of web traffic that visits various websites and is also owned by Amazon.
Quartz conducted an analysis of the top 100 most-read books on Goodreads that were categorized as self-help, and they were successful in determining the gender of 88 of the writers. After that, we picked the top 500 most popular reviews and determined the gender of the reviewers by either pulling information about them from their profile pages or determining their gender based on the first names they used.
- We included every review that was available when ranking novels with fewer than 500 total ratings.
- The 88 novels are listed here, with each reader and author having their own section.
- (The titles of the books may be seen if you move your mouse over the chart.) In spite of the fact that around one third of the most popular self-help books were authored by women, the other two thirds were written by males.
On the other hand, with very few notable exceptions, the majority of people who read novels written by women were other women; on average, 83% of readers were female. The number of male and female readers who pick up books written by men is almost equal to one another.
- It is essential to have a basic understanding of the factors that contribute to the significance of the percentages shown in the charts.
- Women in the United States read far more books than males do on average.
- On Goodreads, women make up around three quarters of the site’s readership.
- According to our research, 62.5 percent of the people who reviewed the most popular books on self-help were female.
One research from the UK found that the percentage of female reviewers of books in the romance, adult fiction, and chick-lit categories were all higher than 85%. This is a much lower ratio compared to other Goodreads genres like romance, adult fiction, and chick-lit novels (pdf).
- However, due to the fact that more men write self-help books and more women read them, the vast majority of female readers who are looking for guidance end up obtaining it from male authors.
- This is one of the unique aspects of the self-help genre.
- There are 27 novels written by men, yet the bulk of their readers are women.
Women read more than any other gender. They offer helpful guidance for all aspects of life, such as how to live well (The Little Book of Hygge: The Danish Way to Live Well, 94%), how to find long-term happiness in a world that is constantly changing (The book of Joy, 80%), and how to live a tidy and minimalistic life (The more of less: finding the life you want with everything you own, 83%).
How many self-help books are sold each year?
Katie Cowan of DK adds that people are starving for knowledge that they can trust on crucial areas such as health and wellbeing. She also observes that people are yearning for authoritative sources of information. Because of the widespread dissemination of pseudoscience and other information that raises questions on the internet, assistance for self-help that comes from credible sources will continue to fill an essential need in the years to come.
How many self-help books exist?
Between 2013 and 2019, there was an annual growth of 11 percent in the number of sales of self-help books, which totaled 17.6 million. The number of copies generated annually is believed to be 6 million. As of now, there are 85,253 titles available under the category of self-help, compared to 30,897 throughout that time period.
When did self-help books become popular?
Novelists and literary critics of the late 19th and early 20th centuries took notice of the growing popularity of self-help in the late 19th and early 20th centuries. They resented the genre’s encroachment on their readers and sought to differentiate their in-depth investigations of human frailty from the newly published books that promised to cure readers of those weaknesses.