Training and Coaching for Results: Business, Career and Life

Steven Campbell has been teaching, coaching and mentoring individuals and businesses in hospitals, colleges, weight-loss programs and hundreds of businesses for 25 years. His coaching is based on one cognitive principle: that our brains believe what we tell them. When we change that, we can change how we see ourselves, and what we can accomplish, both in our business and in our lives.

He is offering his Taming Your Mind Training (TYMT) as well as customized coaching in both your business, and your personal life.

The TYM program trains you to create a mindset that will empower you to achieve the goals you have wanted to achieve. He does so by creating a customized coaching program for you, (No cooking cutter program here!) His program is designed to help you change what you are saying to yourself about yourself. As a result, you will meet your personal and business goals.

His Focus is on Results

  1. Steven first gives his ten Trainings Workshops on Taming Your Mind. (These are summarized below on this page.)
  2. This is followed by a one-on-one exploration and clarification of the results that you or your employees want to achieve.
  3. He then helps you determine where you are now to define the gap between where you are and where you want to be.
  4. Steven then helps you identify what is keeping you from where you want to be in your life, and your business.
  5. We then create a new set of messages, rather than the ones you are telling yourself, about yourself,
  6. These new messages then become a new mindset that leads you to where you want to be in your life.

Steven Campbell’s Taming Your Mind Training

Our training is based on the three most empowering principles we know about the brain:

     1. That it believes EVERYTHING we tell it…without question!

So when we say, “This is just too hard.” Or “I just can’t do this any better,” your brain says, “OK” and then makes sure it IS too hard and that you CAN’T do any better. Psychologists call this the “Placebo Effect.”


     2. That your brain locks onto what YOU lock onto.

Think of a little boy learning to ride a bike. When his father warns, “Now don’t run into that rock in the road about 50 feet ahead!” and the boy locks his eyes onto that rock so he WON’T run into it, what happens? BAM! Right into the rock. THAT’S HOW THE BRAIN WORKS.


So when you say, “I CAN do this!” the brain says…just as quickly…“OK” Is it true? Our brain says, “I don’t even care.” All I care about…is what YOU…tell me. So when you say it…I believe it! And when you lock onto it, do you know what I’ll do? I’ll do everything I can to make it true…in your life.

    3. We place our goals in the PRESENT.

Most of us place our goals in the future. “What are you going to do?” “How many times are you going to do it?” ”I will take ½ hour walks….”

The problem is that the brain actually uses that as an excuse for resisting change…because…the brain does not WANT to change…it wants to keep us safe within our “comfort zone” (defined by psychologists as the thousands of self-images which all of us have.)

So if all our goals are in the future, the brain can sit back and say, “That’s great! That’s even inspirational! Let’s do it for a while…just enough so you won’t feel guilty. And then..when you feel a bit better about yourself… …let’s revert to our old habits…back to your comfort zone…back to the way you’ve always seen yourself.”

The key to making goals actually work is that you place them in the present! “What am I doing?” “How many times am I doing it?” ”I am taking ½ hour walks….

Then the brain becomes very uncomfortable…because you are creating a gap between how you see yourself and what you are saying, and what you are actually doing (or NOT doing)and the BRAIN DOES NOT LIKE GAPS. (Gestalt psychology)

So it then turns into an amazing mentor and motivator to close those gaps. (This is also called cognitive dissonance.)

Summary of Steven’s Ten Training Workshops

   1. How We Learn – The One Given at a One-Hour Presentation

  • In this first presentation, we look at the latest research on how your brain learns by creating patterns from the billions of pieces of information you give it and the tens of thousands of thoughts you have every day.
  • We then see how your brain believes and accepts everything you tell it, and how it always follows in the direction that YOU think is most important.
  • Finally, we learn two new ways of thinking: one when you make your next mistake, and one when someone compliments you (or you compliment yourself.)

   2. Where Do Your Self-Images Come From?

  • In this lesson, we learn that you do not have one self-image, you have millions: one for every ability, talent, bent, aptitude, skill, passion, habit, endeavor, project and capacity that you have.
  • We see that all of these are learned; you were not born with them.
  • We also learn although you cannot change or remove them (except by a prefrontal lobotomy), YOU CAN CREATE NEW ONES, as discovered by Dr. Eric Kandel’s research, for which he received a Nobel Prize in the year 2000.

   3. Why Are Goals So Important?

  • We learn the reason goals are so important, and look at Dr. Victor Frankl’s work (the author of Man’s Search for Meaning) in Auschwitz during World War II.
  • We also look at Dr. Robert Rosenthal’s research on the Pygmalion Effect, and that the way you perceive yourself directly determines how much you can still learn and grow.
  • We also learn that your self-images are based solely on your self-talk, and what others say to you do not become a part of your self-images until you agree with them.

   4. How Can You Change Your Self-Images?

  • We learned in Presentation 2 that you CAN’T remove your self-images (other than through a lobotomy) and you can’t even change them easily, as they are hard-wired into your brain. However, you CAN create new ones. In this presentation, we look at the work of Eric Kandel, the author of In Search of Memory, and the discoverer of neuroplasticity for which he received the 2000 Nobel Prize.
  • We begin to look at a number of reasons why change is so difficult, and we also begin to learn a number of ways to overcome those difficulties.
  • We end this presentation with creating a “Balance Sheet” which is a tool to help you determine where you would like new changes in your life.

   5. Presentation 5: Creating The Gap

  • In this presentation, we look at Gestalt psychology, and explore the reason why so many of our goals are never or only partially met.
  • When you say, “I will lose weight” or “I will read more” or “I will eat better,” our brain does not help you meet those goals because it does not work on the future, as it is so busy just dealing with the present.
  • We therefore learn how to create a “Gap” which according to Gestalt, the brain must then close.

   6. I Can See It: Creating a Stronger Picture

  • We then explore how to create NEW self-images. We also learn that these new images then become stronger pictures to us, which our brain then follows.

   7. Changing Your Have-To’s to Get-To’s

  • In this presentation, we learn that it is not enough to simply have our new self-images in hand. We must also have the correct motivation, of which there are two. When I push on the palm of your hand, you immediately push back without even thinking about it.
  • This is called “Restrictive Motivation” and it is exactly how your brain reacts when you have a goal that pushes you, such as “I must lose weight” or “I must eat better.” Rather….your motivation for any goal must be constructive, which says “I don’t have to, I want to! I like what I’m becoming, and love what I am doing, and it’s my idea.

   8. Learned Optimism

  • We then look at the work of Dr. Martin E.P. Seligman, who has been studying Learned Optimism (and his theory on “Learned Helplessness”) for over thirty years as the Director of the Positive Psychology Center at the University of Pennsylvania.
  • We learn through Dr. Seligman’s studies, and Mr. Campbell’s stories through such setbacks as job loss, financial hardship, automobile accidents, cancer, and unexpected tragedies how people do learn to become more optimistic by changing the way they think.

   9. When We Get Discouraged

  • We then explore the work of Drs Albert Ellis and Robert Harper on Cognitive Psychology and how our feelings do NOT come from what happens to us, but from our beliefs about what happens to us.
  • We then look at how to regroup and continue to grow and change even when we become discouraged, or we when must take two steps back before we can continue to take a few steps forward.

   10. Bringing it All Together

  • Finally, we summarize everything we have learned, and touch on the latest research which debunks a lot of the myths on memory and aging which are now making the rounds.

Contact Steven about Training and Coaching Services

Brain Whisperer Training Comments

“You made a huge impact on everyone, including me. Everyone was thirsty for more of your knowledge and positive thinking.”
—Robin Bianchini, Prudential Real Estate 

“It appears that we could have had you for the whole conference and it would not have been enough for our attendees. That tells me that you have a valued message that is needed in other activity professional circles. It also is a message to me that we may need you to come commune
with us again.”
—Lana Sremba, Activity Director

“Thanks, Steve. I truly appreciate all you have done for me and our people. What you’ve done for us at State Farm:

1) Our Business plans were changed to put in the present due to your teaching

2) Culture and engagement of our employees have improved.

3) How we communicate and focusing on Results in the present.

4) Employees felt more in control of their results

5) Processes were taught that have been scientifically proven that are being used by our

6) Your class is being used by our Agency force and
assisting our agents on getting results.

You really have made a great positive impact on me and our team.”
–Greg Jones, Supervisor of Administrative Services, State Farm Insurance